Customer shopping habits have been completely reshaped in recent years, with the boom in global ecommerce
Leia o texto a seguir para responder às questões 1 e 2.
‘Cash is no longer king’: the rapid shift to e-commerce
Customer shopping habits have been completely reshaped in recent years, with the boom in global ecommerce market sales predicted to be here to stay. So what can retail businesses do to adapt?
The retail industry has undergone a radical transformation. Even before the Covid pandemic, the shift to e-commerce was completely reshaping how the industry operates and how customers shop.
But lockdowns made these shifts more rapid and seismic, forcing businesses and consumers to shop online at record levels. The pandemic also expedited the adoption of in-store contactless payments. Researchfrom UK Finance, which represents the banking and finance industry, found that 27% of all payments in 2020 were contactless, up from 7% five years ago.
While people have been talking about the shift to e-commerce for decades, we are now getting a much more definitive and enduring sense of what that transformation actually looks like, and what it means for retail businesses.
“Finally, cash is no longer king,” says Jacob Rider, senior programme manager at Projective, a financial business, technology and innovation consulting firm. “Notes and coins went out of widespread use during the pandemic, while payments innovation in the contactless space – and the relaxing of regulations allowing the upping of limits – means digital and contactless payment with card or phone, or wear[able] tech, is now the preferred method of payment for many.”
Recent global events have brought into focus other shifts in the e-commerce landscape, such as the entry of more manufacturers into the direct-to-consumer retail space. Likewise, international sales have become an increasingly important way for retailers to plug the gaps left by supply chain problems and the decline of bricks and mortar trading.
More recently, e-commerce merchants were once again buoyed up by Black Friday last year, with the number of payments made via Barclaycard up by 23% between midnight and 5pm compared with the same period in 2020, and up 2.4% on 2019.
“The prize for retailers is huge, with the bounce-back of the economy and consumers looking to spend,” says Cayley. “There is a massive opportunity to drive e-commerce.”
Disponível em: https://www.theguardian.com/retail-reimagined/
2022/jan/13/cash-is-no-longer-king-the-rapid-shift-to-e-commerce.
Acesso em: 19 abr. 2022. (Adaptado).
UEG 2022 - QUESTÃO 01
According to the text above, the e-commerce
a) was already the main option a decade ago.
b) started and was reshaped with the Covid pandemic.
c) has recently been paid more and more in coins and notes.
d) has had a decline in the number of buyers in the last decades.
e) has contributed to the culture of payment in contactless ways.
QUESTÃO ANTERIOR:
GABARITO:
e) has contributed to the culture of payment in contactless ways.
RESOLUÇÃO:
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PRÓXIMA QUESTÃO:
QUESTÃO DISPONÍVEL EM:
